What’s Trending on Instagram: May 2026

Instagram trends move fast. This page is updated weekly with the exact formats, audios, and content ideas gaining traction right now.

Make sure you click the links to see each example video and save the audio.

Inside you’ll find:
• Viral Reels formats
• Trending audios
• Carousel ideas getting reach
• Hooks that are converting
• Simple ways to adapt trends for your business

Bookmark this page and check back each week for new updates.

April 26 – May 1

1. Zoom in for a Sign

Take a picture of your hand with your pointer and thumb nearly touching. You’re going to have tiny text in between your fingers with a CTA or encouraging message.

On-screen text:

Zoom in for a sign (above hand)
(CTA or encouraging message in between your pointer & thumb)

2. Split Screen Carousel

Create a carousel with one picture on the top half of the page and a second image on the bottom half. Add text to the top half that is negative or something people do that creates a minimal impact in your viewers journey, then add text to the bottom spinning the negative comment into something positive or saying something that will create a bigger impact in your viewers journey.

On-screen text example:
(Top Picture): I hate my legs
(Bottom Picture): You mean the legs that let us run around with our kids?

3. Mind if we Take Some Pictures?

You’re going to say to a second person in the video, “Okay, all done. Mind if we take some pictures?” after completing a service/selling them your product.

The second person will agree.

Then you’ll cut to a bunch of weird pictures of the two of you showing off the product or service rather than the typical “instagram” pics you would see.

On-screen text: Okay all done. Mind if we take some pictures?

 

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